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Digital Marketing SEO/PPC Specialist

  • New Delhi
  • Full Time
  • 3+ years
Job Description

Business Development Executive (Web and Mobile App Industry)

  • New Delhi
  • Full Time
  • 3+ years
Job Description

Business Development Manager (Web and Mobile App Industry)

  • New Delhi
  • Full Time
  • 3+ years
Job Description
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Responsibility

  • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
  • Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
  • Define content development, syndication, distribution, and link-building strategies
  • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
  • Analyze and translate data from web analytics into actionable plans
  • Advise clients on SEO best practices
  • Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
  • Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans. 
  • Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
  • Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
  • Manage digital advertising budget and spend, including bid management
  • Execute bid changes based on pacing and performance
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
  • Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
  • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
  • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
  • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
  • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
  • Ensure alignment between paid search and organic search strategies
  • Advise on content types, topics, and keywords to explore to maximize clients’ search rankings
  • Provide training to others in the organization on issues important to SEO
  • Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
  • Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
  • Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
  • Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members

Specific Skills

  • Bachelor’s Degree
  • Passion for digital marketing
  • 3-8 years experience with SEO, PPC and/or social media marketing
  • Demonstrated success managing accounts for multiple partners or divisions
  • Familiarity with popular Content Management Systems such as WordPress, Shopify, Magento, HubSpot, etc.
  • Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google Page Speed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.).
  • Knowledge of HTML, CSS, XML, client and server-side technologies a plus
  • Knowledge of the Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms
  • Google AdWords and Google Analytics certifications a plus
  • Proficiency in Microsoft Excel and Google Apps
  • Experience working with mid-sized B2B brands in our target industries (technical, industrial, life sciences, manufacturing) a plus
  • Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus. 
  • Ability to build reporting based off web behaviour and key SEO metrics
  • Strong creative aptitude, including a keen eye for design and copywriting
  • Strong visual and verbal presentation skills
  • Experience building relationships internally and externally, and the ability to collaborate effectively and manage multiple partners
  • Working knowledge of lead generation website and eCommerce best practices
  • Strong knowledge of the web development process and fundamentals of digital marketing
  • Ability to manage multiple projects at once, including the capability to balance competing priorities in a fast-paced environment
  • Problem-solving mindset with high attention to detail
  • Proven ability to interact & collaborate across multiple disciplines to accomplish a common goal
  • Able to effectively operate and complete complex tasks with minimal oversight
  • Comfort with and a desire to support new business initiatives a plus
  • Proven experience effectively managing and mentoring team members a plus
  • Agency experience is must
  • Proven track record of successfully presenting search data and recommendations to clients in an approachable, expert way.

Job Description

We are seeking a dynamic and results-driven Business Development Executive with over 1 year of experience in the web and mobile app industry. The ideal candidate will have a strong understanding of the industry trends, client needs, and competitive landscape. They will be responsible for identifying new business opportunities, building and maintaining client relationships, and driving revenue growth.

Responsibility

  • Market Research and Analysis:
  • Conduct market research to identify new business opportunities, potential clients, and industry trends.
  • Analyze the competitive landscape to strategize business development efforts.
  • Client Acquisition:
  • Identify and target potential clients in the web and mobile app industry.
  • Develop and execute strategies for lead generation, prospecting, and client acquisition.
  • Build and maintain a robust sales pipeline.
  • Client Relationship Management:
  • Establish and nurture relationships with existing and potential clients.
  • Understand client needs and propose tailored solutions to meet their requirements.
  • Negotiate contracts and close deals to achieve sales targets.
  • Revenue Growth:
  • Develop and implement strategies to achieve revenue targets.
  • Monitor and report on sales performance and adjust strategies as needed.
  • Collaboration:
  • Work closely with the technical and project management teams to ensure client requirements are understood and met.
  • Collaborate with the marketing team to create effective promotional materials and campaigns.
  • Reporting:
  • Prepare regular reports on business development activities, sales performance, and market feedback.
  • Present findings and recommendations to senior management.

Qualifications

  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • 1+ years of experience in business development, preferably in the web and mobile app industry.
  • Proven track record of achieving sales targets and driving business growth.
  • Strong understanding of the web and mobile app industry, including market trends, technologies, and competitive landscape.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Proficiency in CRM software and MS Office Suite.
  • Strong analytical and problem-solving skills.
  • Having experience into international sales is plus.

Job Description

We are seeking an experienced Business Development Manager with a strong background in the web and mobile app industry to drive international sales and growth. The ideal candidate will be responsible for identifying new business opportunities, managing client relationships, and leading strategies to expand into global markets.

Responsibility

  • Develop and implement business growth strategies for the web and mobile app industry, targeting international markets.
  • Identify and generate leads, build and maintain strong client relationships.
  • Collaborate with the internal team to deliver tailored proposals and solutions to potential clients.
  • Negotiate and close business deals, ensuring revenue targets are met.
  • Stay updated on industry trends, competitive landscape, and market opportunities.
  • Provide regular sales forecasts, reports, and insights to the executive team.

Requirements

  • Proven experience as a Business Development Manager in the web and mobile app industry.
  • Strong understanding of international markets and business practices.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Bachelor’s degree in Business, Marketing, or a related field is preferred.

Preferred Skills

  • Experience in handling complex sales cycles and managing key accounts.
  • Knowledge of emerging technologies and trends in web and mobile app development.
  • Strong analytical skills and ability to adapt to a fast-paced environment.